6 Essentials for an Inbound Strategy That Produces Results
Inbound marketing has become the buzz word in B2B marketing world. You must have either used it yourself or are considering to do so in your next project.
Here in this article, we are aiming to define- what is inbound marketing strategy? Why is inbound marketing important? How can inbound leads strategy produce results? What to remember when planning for an inbound marketing method?
But first let’s understand, what is inbound marketing method?
“Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust,” – HubSpot.
The inbound style has become the most go-to option for marketers. It uses integrated tools and channels to connect to the leads and attract them to you.
Also, B2B inbound marketing is multi-channel by nature. Hence, it approaches people in the channel where they are and where they want to interact with you.
Why is inbound marketing strategy necessary?
As stated earlier, the inbound marketing strategy is all about attracting. Thus, the importance lies in the fact that customers find you in this process. Regardless of what the company size or budget inbound marketing campaigns achieve high ROI.
- 68% of inbound marketers classify their marketing techniques as ‘effective.’
- 59% marketers responded positively that inbound methods produce higher quality sales leads.
- 46% of marketers reported that inbound gives a higher ROI.
- inbound marketing costs about 61% less.
- Inbound techniques generate 54% more leads.
This is the reason why inbound marketing is becoming the most favored technique.
What to keep in mind while planning an inbound marketing strategy?
Here are a few things you should keep in mind, while deciding how to execute an effective inbound marketing campaign.
- Define your goals
The first thing you need to decide is what you want to achieve from the inbound campaign. You have to establish your plan and know where to start from and where to arrive.
And if you already have an idea about your target audience; all you need to plan is how will they find you. You need to fix your channels of communication and decide which tools to use.
If you want to measure the success of your inbound campaign, you also have to set a precise road map to achieve the desired result.
- Content planning
Creating a content strategy should be your second step. Consistent blogging and posting on social media is necessary. 70% marketers fail because they lack a consistent content planning.
Influencer Content has become a trending factor since. It has shown a growth in the success graph of the inbound sales strategies lately. In 2018, 84% marketers said that they would launch at least one influencer campaign.
More than 50% internet users follow some celebrity or influencer on social media. Thus getting into collaborations with influencers can impact your marketing strategy.
- Campaign through Social media
You can use Social media as a content distribution channel. Social media acts as a long term tool. It establishes a quick interface between you and your prospects.
About 3.03 billion people are on social media around the globe. If managed well it can boost your campaign many folds.
-as per research, about 97% use social media to reach their audience.
-LinkedIn is the favoured network of 93% B2B marketers, followed by Facebook, which is 82%.
-as per research 59% of Americans believe that customer service through social media has become easier. This has allowed them to get their questions answered and issues resolved.
Search Engine Optimization is the key to make you visible to the audience. A proper SEO strategy can attract more audience to your website. All you need to do is identify and incorporate the right keywords.
90% of searchers make up their minds about a brand only after they have started searching. To be visible in the top searches, your keyword game has to be strong. SEO leads have a 14.6-percent close rate as compared to outbound, which is only 1.7%.
- Landing page
Linking to a post-click landing page is one most used tactics in inbound marketing method. The advantage of pulling your audience to the landing page is a possible conversion. Note, the landing page is not your website homepage.
A landing page is rather where you capture visitor’s information through a lead-capture form. Landing pages can quickly generate leads. They can also collect the demographics of your prospects. Moreover, it can also fuel other channels of inbound sales strategies.
- Nurture your leads
Businesses that nurture leads make 50% more sales at a cost that’s 33% less than leads that aren’t nurtured. Your leads are your greatest asset. It’s for generating leads that you are toiling hard.
Your strategies might bring your leads to your website. But they might not be sure of proceeding further. All you need to do is provide them with some more information about yourself. And Marketing automation is the solution to it.
For a fruitful inbound campaign all you need to do is plan well. It is also important to measure your campaign from time to time. Hopefully, the blog has provided you enough information to begin with your inbound marketing!